• Enhanced AARP Illinois' communications by developing and scheduling e-blasts that increased click rates from 0.69% to 1.04%, designing impactful graphics and social media posts, and creating targeted print and digital ads to promote state events and key initiatives.​

 

• Crafted compelling content including media advisories, press releases, media lists, pitches, blog entries, and profiles of outstanding Illinoisans aged 50+, ensuring alignment with the Association's policy and social change goals while effectively engaging diverse statewide and local audiences.

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• Supported press and communications efforts by pitching media, submitting events to community calendars, conducting research for talking points, and assisting with speechwriting for the 2024 DNC event, contributing to successful media placements and strategic outreach.

• Conducted in-depth research to support Major Gifts initiatives and managed critical administrative tasks for the team. Gained hands-on experience in front-line fundraising, including identifying and cultivating major donors, leveraging donor analytics, and developing comprehensive stewardship plans.

 

• Developed and executed content strategy across various platforms, including writing, editing, and social media management. Conducted donor research and coordinated mailings to support the organization's development and communications goals.

 

• Leveraged journalistic skills to interview and write a feature article on Fr. Paul Shelton, SJ's significant milestone as Midwest Jesuits provincial assistant for vocations, culminating in his final vows, for the Summer 2024 Midwest Magazine.

• Managed and optimized corporate reputation campaigns for national and international clients, conducting in-depth research to identify industry trends and crafting strategies to enhance client positioning; such as, monitoring news coverage for China-focused clients, delivering weekly summaries on political, economic, and sustainability trends.

 

• Developed and executed strategic communication plans to elevate client visibility, creating high-impact materials like pre-embargo notes, press releases and media pitches. Successfully secured media coverage, including promoting non-profit organizations at the 2023 Clinton Foundation Event through targeted media outreach.

 

• Collaborated with cross-functional teams to plan and execute corporate events and thought leadership initiatives, aligning with APCO Worldwide's mission and values. Built strong client relationships across diverse industries, contributing to successful project outcomes and sustained client satisfaction.

• Enhanced Loyola University Chicago’s School of Nursing visibility and reputation by supporting communication efforts through content writing, social media management, and website updates.

 

• Successfully managed and optimized social media channels for the Marcella Niehoff School of Nursing, particularly on Facebook and Twitter, while also writing articles and editing websites to promote engagement with students and faculty at academic and extracurricular events.

 

• Proactively addressed communication requests from professors, administrators, and faculty, ensuring all messaging was accurate, timely, and aligned with the school’s branding and identity.

• Conceived and executed integrated advertising campaigns across print, digital, and social media for renowned clients such as Alimentos Munchy, Toyota de Venezuela, and Johnson & Johnson, collaborating with cross-functional teams to achieve impactful results.

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• Played a pivotal role in planning and executing successful marketing initiatives, including selecting optimal channels for new campaigns and services, identifying key influencers, and securing impactful advertising placements.

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• Actively contributed to strategic decision-making within the agency, providing valuable insights and creative input, leveraging data analysis and consumer understanding to drive innovative and impactful campaigns.

• Developed and delivered comprehensive first aid training programs at beginner, intermediate, and advanced levels, empowering community members with vital life-saving skills. Conducted research to effectively capacitate low-income communities in Caracas, identifying key needs and developing tailored training programs.

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• Supported the company's PR strategy by effectively communicating, assisting, and monitoring proposals for current and prospective client relationships, resulting in successful partnerships, such as securing a partnership with a local high-schools, resulting in the provision of first aid training to those on underserved communities.

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• Performed in-depth market analysis and research to inform strategic decision-making across various departments, including communication, technology, administration, and the charitable foundation to promote our first aid courses to different communities.